SPEAKERS & AGENDA
OCTOBER 14 & 15, 2018
If you haven’t guessed it by now, the EmpoWEred Planners Conference is all about you! That’s why we’ve invited an AMAZING team of speakers who are bold, vivacious creatives known for their innovation and entrepreneurial spirit. And the best part? They’re here just for you! Unique and inspiring, they’re motivated to see you win in life and business. Get ready to hear their experiences, connect with them, and learn real-life, applicable strategies for success.
They’ll share their expertise on topics like:
Managing Vendor Relationships
Social Media Marketing
Event Industry Best Practices
Value in Partnership and Collaborations
Managing Client Expectations
Design Process & Execution
Marketing & Business Development
Obtaining 6-Figure Weddings
Photography Basics for Planners
Motivation & Momentum in Business
EVENT PLANNER | FOUNDER | EDUCATOR
Lucretia Williams is a happy wife to a great husband and mommy to her beautiful daughters. She’s a very proud graduate of The Ohio State University with a degree in Family Financial Management. Planning events while in college sparked her desire to become an event planner and open her own business. Lucretia Williams is a happy wife to a great husband and mommy to her beautiful daughters. She’s a very proud graduate of The Ohio State University with a degree in Family Financial Management.
NATIONAL MOTIVATIONAL SPEAKER | TRANSFORMATIONAL COACH
When Jessica Rasdall was a freshman in college, she made a life-altering decision that resulted in the death of her best friend. In an effort to raise awareness, cope with her guilt and keep her friend’s memory alive, she began sharing her story. Jessica spoke to over 15,000 young adults across the country before she was later sentenced to four years in prison. Upon being released from prison, she returned home to pick up the pieces and continued to share her message.
CREATIVE DIRECTOR | EVENT DESIGNER
Getting his start in the bustling Chicago event scene, Jacob gained his footing by catering to some of the most elite events in the nation. Galas, Weddings, Paloozas and an esteemed President’s First Election Night in Grant Park, set the tone for his beginnings. Scooped up by corporate America he pursued a national role based in Cleveland. Event Source was a name he knew well as a major collaborator and when it was time for the next challenge he turned to the best and took on the role of Creative Director.
Christy CeCe Todd
FLORAL DESIGNER | EDUCATOR | MENTOR
Self-proclaimed queen of pink, Christy “CeCe” Todd is an award-winning and renowned floral designer, pink enthusiast and third generation entrepreneur. Her company, CeCe Designs, has enjoyed features with Style Me Pretty, Southern Bride and Magnolia Rouge, among others. Fully immersed in the events industry, CeCe also runs CeCe Décor, a sister company that specializes in décor and prop rentals, as well as Create, a luxury collaborative workspace that brings together creatives in the wedding industry.
Milton Lawrence Jr.
INTERNATIONAL LIFESTYLE PHOTOGRAPHER | FILMMAKER | PHILANTHROPIST
Milton Lawrence Jr. is an Internationally-known Lifestyle Wedding Photographer and Video Filmmaker, Business Coach, and Founder of 2 startups. My Photo University which teaches ordinary people how to take extraordinary photos and The Wedding Safari University.
PLANNER | CREATIVE | SMALL BUSINESS ENCOURAGER
Hi, brave dreamer! I’m Kat and I help creative boss ladies (boss ladies like you!) dream big & bold. I’m all about #realtalk & real results. I believe in reaching for the stars with an iced chai in my hand. I’m the owner, lead planner & florist behind Dear Sweetheart Events and the founder and visionary of Creative at Heart Conference. I’m an educator, #ontheroadtofulltime encourager & believe every big, bold dreams needs #hardworkandfairydust.
COUTURE WEDDING PLANNER | PHILANTHROPIST | EDUCATOR
Elisa MacKenzie loves what she does and is very good at it. (How awesome is it to be able to say that!) This is her 20th year in business and she still cries at every wedding. She owns Elegant Events by Elisa which is based in Cincinnati OH that specializes in couture wedding and event coordination.
PLANNER | EDUCATOR | MENTOR
Tara Melvin, a southern girl at heart was born and raised in Elizabethtown, North Carolina and in 1996 transitioned to the Washington, DC Metropolitan area. Before making DC her new home, she began carving her future with her education. Tara, a graduate of North Carolina Agricultural & Technical State University in Greensboro, North Carolina earned a bachelor’s degree in Marketing with a minor in Business Administration.
WEDDING PLANNER | MENTOR | COACH FOR CREATIVES
For 7 years, LaKisha Wells has made wedding dreams reality through her boutique wedding planning service, Renee's Eventi. Specializing in chic and glamorous wedding design for the modern bride, LaKisha has successfully executed beautiful wedding experiences both for stateside and destination weddings.
INSTAGRAM MARKETING EXPERT FOR CREATIVES
Tyler J. McCall helps creatives use Instagram with intention to grow their community, grow their list, and grow their business. Tyler teaches his clients how to use Instagram to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing and management and community organizing. He lives in Asheville, North Carolina with his partner Eric and dog Douglass. When he’s not coaching or teaching, Tyler enjoys Target runs and road trips.
STRATEGIST | AUTHOR | EDUCATOR
Simply put, I'm a marketing and business strategist for creative entrepreneurs. I earned my "business stripes" working in marketing for brands such as Whirlpool and H&R Block and now have a combined 9 years experience as an entrepreneur and strategist. Today, I work with entrepreneurs and corporate clients alike to brainstorm, strategize, and implement strategic plans and processes to better their business and increase their sales.
WEDDING PLANNER | EDUCATOR | FOUNDER
Passionate, Warm, Calming & Creative are all words that are constantly used to describe Elana Walker. Founder and Lead Certified Wedding Planner for Elana Walker Events, a southern luxury wedding planning company & founder of Carolina Fête, an event management and small event planning company, Elana also serves as Vice President of Programs and Education for her local ILEA chapter (International Live Events Association) and is the Founder of the North Carolina's Wedding Planners Society & a southern wedding resource for brides of color, Southern Noir Weddings.